意大利餐厅品牌工具包项目

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{"type":"餐厅品牌形象项目","brand":{"name":"{argument name=\"brand name\" default=\"OLIVORA\"}","industry":"意大利餐厅","tagline":"{argument name=\"tagline\" default=\"BUON CIBO, BELLA COMPAGNIA.\"}","description":"一家现代意大利餐厅，颂扬时令食材、热情好客和永恒风味。根植于传统，为当下而生。","personality":["温暖","地道","精致","好客"],"essence":"意大利灵魂，现代体验。"},"style":{"aesthetic":"优雅的地中海奢华，极简主义编辑风格品牌设计，精致的餐饮设计","mood":"高端、宁静、有机、手工感、诱人","materials":["纹理纸张","哑光标识","亚麻质感表面","天然石材","橄榄木色调"],"lighting":"柔和的自然日光与轻柔阴影","palette":[{"name":"FOREST","hex":"#2f3d2f"},{"name":"CREMA","hex":"#f2ede1"},{"name":"SAGE","hex":"#8f9478"},{"name":"TERRACOTTA","hex":"#c97a4e"},{"name":"CHARCOAL","hex":"#2a2a2a"}]},"layout":{"format":"方形展示项目","background":"暖米白色","grid":"整洁的模块化多面板品牌工具包布局，带有细分割线","sections":[{"title":"品牌工具包","position":"左上","count":4,"labels":["关于","品牌个性","品牌精髓","主标志"]},{"title":"标志变体","position":"中上","count":2,"labels":["横版标志","圆形印章标志"]},{"title":"配色方案","position":"中上下方","count":5,"labels":["FOREST","CREMA","SAGE","TERRACOTTA","CHARCOAL"]},{"title":"店面样机","position":"右上","count":2,"labels":["遮阳篷招牌","人行道立式招牌"]},{"title":"字体排版","position":"左中","count":2,"labels":["PLAYFAIR DISPLAY","MONTSERRAT"]},{"title":"图标设计","position":"右中","count":4,"labels":["橄榄枝","酒杯","意面碗","瓶子"]},{"title":"图案与纹理","position":"右中下方","count":4,"labels":["橄榄叶图案","森林绿纹理","奶油色纸张纹理","赤陶纹理"]},{"title":"品牌形象","position":"左下","count":4,"labels":["意面盘","温馨餐厅内景","橄榄枝特写","提拉米苏甜点"]},{"title":"品牌应用","position":"右下","count":3,"labels":["菜单封面","菜单内页","圆形杯垫"]}]},"logo":{"symbol":"精致的手绘橄榄枝","wordmark":"高对比度衬线大写字母","subtext":"RISTORANTE","construction":"居中，宽字间距，低调的奢华"},"typography":{"primary":"Playfair Display 风格优雅衬线体","secondary":"Montserrat 风格简洁无衬线体","specimen":"展示大号 Aa 以及大写、小写字母和数字"},"mockups":{"storefront":{"facade":"阳光明媚的灰泥外墙，配有深绿色遮阳篷","awning_text":"{argument name=\"awning text\" default=\"OLIVORA\"}","details":["玻璃门","黑色壁灯","花盆中的橄榄树","独立式招牌"]},"print_items":["带有橄榄枝标志的深绿色菜单封面","带有极简项目列表的奶油色菜单页","带有居中标志的圆形奶油色杯垫"]},"composition":{"dominant_colors":["森林绿","奶油色","鼠尾草绿","赤陶色"],"rendering":"照片级真实样机与简洁矢量品牌展示的结合","finish":"高端代理机构风格的餐厅品牌展示项目"}}

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